HOW TO BOOST YOUR SEO

IN A NUTSHELL

SEO or Search Engine Optimisation is the activity of implementing strategies to increase the search engine traffic on your website. We all know that Google takes into account various ranking factors to choose how to rank websites on his index. Therefore, it’s really important to know how to effectively build a website and how to optimise its visibility.

  • KEYWORD RESEARCH

    First of all, it is always recommended to look for the right keywords to use on your website before creating your contents. Keywords are fundamental tools to increase your web traffic as using the right words definitely makes your pages easy to be found by Google’s spiders and therefore more visible. Optimising their use and position in web pages will certainly help your website rank higher on Google’s index and therefore increase its traffic.

  • EFFECTIVE CONTENT WRITING

    Secondly, let’s talk about types of content. You can add different types of SEO contents in your website. Product pages are pretty business-related, while blog posts are generally written to attract people and ideally redirect them on your main page. Blog posts are therefore very effective to increase your web traffic and can be created using different kinds of content: articles, lists, guides, videos, glossaries, infographics, directories and slideshows. You just need to find what type of content your users are more likely to read.

  • DEVELOPING A STRATEGY

    Thirdly, it’s not enough to have a well-built website. You need to define the right strategy to achieve your goals. This is in in fact your first must do action: choose your aim – think if your main objective is to increase sales of your business or traffic on your website – and consequently follow a strategy. Never forget to take into account who your users are. You can’t have more views if your website is not offering what your customers are looking for. Therefore, it’s fundamental to deeply analyse your target audience and create contents attractive for it.

    The same suggestion comes for social media share. In addition, it’s highly recommended to have a social media share planning to define exactly what you are going to post each week.

  • PERFORMANCE CHECK

    Last but not least, it’s absolutely fundamental to check your strategies once you have adopted them. You should analyse what is working and is giving you new traffic. Analyse page views, comments, bounce rate and amount of social sharing and discover what is not working.

    Finally, you should constantly revise your keywords and your contents to be sure they are updated.

As you can see above, SEO includes a wide variety of aspects, from content creating, social media to statistics. Therefore, the key to boost the SEO for your website is to precisely define your aim and then building an effective step-by-step strategy that takes into account your aim and your final users.