“Material Design” is a unifying language that expands over all devices and is intricately linked to “how we experience life”. Taking into consideration concepts we are familiar, like traditional print metrics and applying the versatility of online apps, Material Design becomes the master toolbox to any app developer.

The entire platform is quite intuitive and provides the app developer with all the tools required to create a content rich and interactive experience quickly and effortlessly.

Material Design takes into consideration light, surface and movement in order to show how objects will move and interact within their space and in relation to other objects within the same space. This allows you to create rich depth graphical interfaces that play off each other.

For instance, dragging an icon within a screen could push other objects out of the way. The platform provides the app developer the environment to make this happen across all devices.

In addition to the fluid design process, Material Design takes into consideration traditional print-based design. This includes everything from scale, color, grid, space and much more to provide a more native feel to the design aspect of app development.

In essence, it is following the principles of traditional print design coupled with innovative technologies to provide a more interactive experience for the user. In addition, the design creates an organized and easy to follow “guide” for the user; a hierarchy of actions which is easily distinguished.

The end goal is to create an environment where action is native within the coding process, where users can seamlessly use the application with a short learning curve.